Jeff Veldhuizen

Jeff Veldhuizen is the CEO of Capti, a revolutionary smart bike offering virtual world experiences for fitness and exploration.

With a diverse career spanning various industries, including CPG, CE, Sporting Goods, and connected fitness, Jeff has held leadership roles in marketing, strategy, and general management.

Jeff's expertise includes eCommerce, digital transformation, direct-to-consumer strategies, brand and growth marketing, and cross-functional leadership.

Educationally, Jeff holds an MBA from Cornell's Johnson Graduate School of Management, another MBA from Queen's University, and a Bachelor of Commerce from The University of British Columbia.

Apart from leading Capti, Jeff has founded JV Consulting and held positions at Zwift, Nike, Best Buy, and PepsiCo, shaping recognized brands and driving digital initiatives.

For networking opportunities, Jeff welcomes connecting over a cup of coffee and can be reached at jv276@cornell.edu.