Erin Blaisdell is a digital marketing and eCommerce professional with a talent for developing authentic brand messaging and campaigns that connect with consumers. She has worked with notable CPG brands in the food & beverage, skincare, outdoor, and fashion industries, using consumer data and cross-channel retention and acquisition strategies to exceed revenue goals and drive awareness and reach. Erin has a deep understanding of the digital space, crafting Go-To-Market plans, defining and reporting against KPIs to stakeholders, and managing outside vendors. Erin studied Bachelors, Psychology at University of Massachusetts at Lowell. She is currently a Sr. Manager E-Commerce at Ursa Major Skincare, and has previously served as E-Commerce & Digital Marketing Manager at commando llc, Digital Communications Manager at Fuse, anon./Analog Digital Brand Coordinator at Burton Snowboards, SEO Analyst at Dealer.com, Writer/Contributor at Burtongirls.com, Digital Marketing and Sales Coordinator at Topnotch Resort and Spa, Marketing and Group Sales Coordinator at Dodge Ridge Wintersports Area, Senior Editor- East Coast Region at ShredBetties.com, Marketing and Sales at Bern Unlimited, and Digital Marketing and Events Coordinator at Shreddingbetty.