Fredrika Bennison is a highly experienced brand strategist, marketer, and lead generation expert with over 20 years of experience in the industry. She has worked with numerous tech companies, focusing on cutting-edge digital marketing tactics to drive growth through helpful and engaging content. Bennison's areas of expertise include Brand Platform Development, Marketing Strategy & Communication Planning, Demand Generation Strategy & Execution, Digital Marketing, Account Based Marketing (ABM), Social media & Social selling, and more. She has studied Advertising & Communication at Berghs School of Communication and holds a Bachelor's degree in Finance & Marketing. Bennison is currently the Vice President of Marketing at Kognity, and has previously held roles at Proof Analytics, Froda, Tele2 IoT, Vendemore, Boman Communication AB, Swedish Trade Council, Fabric Advertising Agency, and AppGate Network Security.