Jobin Joseph is a seasoned search engine marketing professional with over 10 years of experience managing SEM accounts and leading teams for Fortune 500 companies across various industries, including retail, CPG, insurance, education, telecom, and QSRs. He specializes in all aspects of SEM, including strategy development, budget planning, campaign activation, landing page optimization, A/B testing, client reporting, and presentations. Joseph is an expert in several search marketing tools, including Kenshoo, Marin, Omniture Sitecatalyst, Google Adwords, Google Analytics, Adwords Editor, adCenter Desktop Tool, DoubleClick Search, and Channel Advisor.

Joseph's expertise has earned him several professional certifications, including accreditation as a Microsoft Advertising Professional and Kenshoo Search Pro Certified status. He is also a Google Adwords Qualified Individual in Search Advertising. In his current role as Associate Director of Search and Social at OMD USA, Joseph manages SEM campaigns and search strategies for a wide range of clients.

Before joining OMD USA, Joseph served as Director of Account Strategies at ConvergeDirect, Associate Director of Search at MediaVest, SEM PPC Manager at Ashford.com, Director of Product Management and Marketing at NDW Inc., and SEM PPC Marketing Manager at SharpPrices LLC. He holds a Bachelor of Science degree in Computer Information Systems (CIS) from Pace University.

In summary, Jobin Joseph is an experienced and certified search engine marketing professional with extensive experience working with Fortune 500 companies. He has a proven track record of excelling in all facets of SEM and specializes in numerous search marketing tools. His expertise includes strategy development, budget planning, campaign activation, landing page optimization, A/B testing, client reporting and presentations.