Stanford Technology Ventures Capital

The American University in Cairo

Cairo University

Online Marketeer  -  Social Media Manager  -  Content Manager

Amsterdam, North Holland, Netherlands

- Creating and optimising the social media strategy of SPARK's global social platforms.
-  Developing the content and design on seven existing regional Facebook pages (Middle East, Iraq, Jordan, Tunisia, Burundi, Liberia, Somalia) and other social channels like Twitter, Instagram, LinkedIn, and YouTube.
-  Expanding SPARK's social media presence with two new regional Facebook pages (Rwanda and South Sudan).
-  Assisting with internal communication deliverables and reflecting SPARK's internal and external activities online.
-  Producing and proofreading tailored content for social platforms and digital campaigns.
-  Managing and executing paid social/digital campaigns.
-  Developing and generating the social media and website performance analysis reports.
-  Assisting in the design of promotional materials.
-  Assisting in the news items translation process and publishing on the website.
-  Improving continuously SPARK website's SEO rank and quality.
-  Providing internal teams with customised social media training.

Tools:
-  SproutSocial, Facebook Business Manager, Twitter Ads Manager, LinkedIn Ads Manager, Google Ad Manager, Google Analytics, Google Tag Manager, Restream, Mailchimp, WordPress.

Stichting SPARK

Global Social Media Lead

- Consultancy: Working with companies to optimise their media plans, media buying strategies on different channels, campaign management, organic social media strategy, audience development, copywriting, content strategy, campaign brainstorming, community management, and more.
-  Writing and Proofreading: Bespoke written content for corporate social platforms, digital campaigns, blogs, news features or opinion pieces related to the digital and social media industry.

Tools:
Sprinklr, Facebook Business Manager, Twitter Ads Manager, Snapchat Business Manager, Adobe Analytics, AC360, Agorapulse,

Freelance

Social Advertising Consultant

- Developed the company's social media strategies and proposals.
-  Re-formed the brainstorming sessions with the creative team.
-  Managed the workflow within the creative team.
-  Aligned the daily tasks with the performance, commercial and marketing teams.
-  Set-up social and display ad campaigns.
-  Optimizing campaigns and measuring results.
-  Built all the social media & community moderation relevant reports.
-  Led the creative team's communication online and offline with clients.
-  Oversaw community moderation on a daily basis measured with SLAs.
-  Optimized content research and creation for all clients' social networks.
-  Developed + implemented multiple social campaigns from ideation to cross-channel execution and reporting.
-  Led resource management over the team.
-  Participated in the process of developing the team's technical performance and skills on a monthly/quarterly plan.
-  Coordinated external projects with freelancers and marketing influencers.

Other Achievements:
-  Helped in increasing the social proposals' technical acceptance rate to 90% in under 8 months.
-  Increased the impressions rate on clients' Facebook pages to +130%, and Engagement to +60% organic.

Tools:
-  Hootsuite, Buffer, Socialbakers, Iconosquare, Keyhole, Mention, Google Alerts, Buzzsumo, Google Analytics.

MAVINZ

Social & Paid Ads Manager

- Led the social & digital team across the MENA region.
-  Set the social and digital strategy for DUGOUT MENA platforms, especially during the world cup 2018.
-  Optimized + implemented the monthly editorial calendar synced with the global team.
-  Set-up social and display ad campaigns.
-  Optimizing campaigns and measuring results.
-  Produced + implemented social competitions and campaigns with partner-clubs like Barcelona, Real Madrid, Inter, PSG, Liverpool, Man City and Juventus.
-  Worked with the regional and global content teams to provide MENA audience with instant access to exclusive backstage video content from partner clubs.
-  Worked with each partner club's digital media editor to produce and upload creative and live content made by the players themselves to use on social networks like Mbappé, CR7, Elneny and Asamoah.
-  participated in increasing the video views on <a href="http://dugout.com">dugout.com</a> to 5M in under 6 months.
-  Increased Twitter Followers from 0 to +15K, Engagements +100K, organic in under 6 months.
-  Increased Facebook Fans from 0 to 5.5K organic in under 6 months.
-  Developed content look & feel that got engaged by top football players like Michael Ballack, Miralem Pjanić, Vinicius Jr, Del Piero, Elhadary, Mido and Abu Treka.

Other achievements:
-  Set the social strategy for an Irish sister company operating in MENA named ALTV (Entertaining Video Content Platform).
-  Developed the monthly editorial calendars.
-  Coordinated the workflow between social media and community teams to organize the content produced and published for influencers and weekly shows.
-  Established ALTV Crew channel on Facebook to host talents in various categories like Football, Cinema, Travel, Cooking to start their shows broadcasted from ALTV studio.
-  Increased ALTV Crew Facebook fans from 0 to +4K organic in under 5 months.

Tools:
-  Social Studio, Hootsuite, Socialbakers, Iconosquare, Buzzsumo, Facebook Pages Insights, Facebook Business Manager, Twitter Account Insights.

DUGOUT (A OneFootball Company)

Regional Social & Paid Ads Manager

- Oversaw the social media strategy for the company ensuring it aligns with the company’s brand.
-  Ensured that approaches to social media are relevant and appropriate for each medium.
-  Built reporting frameworks to evaluate ROI on the various platforms.
-  Developed the content across all platforms ensuring a constant supply of relevant content.
-  Searched social media for off-diary stories and content.
-  Created and supervising the creative content for all clients.
-  Built and develop social media plans and proposals sent to the clients.

Tools:
-  Hootsuite, Socialbakers, Keyhole, Buzzsumo, Facebook Pages Insights, Twitter Account Insights.

36T Digital

Social Media Manager (Freelance)

- Strategized, defined and executed customers' social media plans. Including number and type of posts, frequency, creative ideas, and channels’ progress.
-  Performed research on current benchmark trends and audience preferences.
-  Assessed quarterly social media trends - making and acting upon recommendations to leverage learning.
-  Worked with Account Managers to create a social media strategy that collaborates with marketing, PR and advertising campaigns, researched top influencers, competitors, and trends in clients' industries.
-  Analyzed and reported social media actions on a monthly basis for successes and new opportunities.
-  Implemented Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.
-  Built and developed the department’s plans and the proposal sent to the clients.
-  Suggested and implemented new features to develop brand awareness, like promotions and competitions.

Tools:
-  Hootsuite, SproutSocial, Socialbakers, Iconosquare, Klear, Google Trends, Buzzsumo, Facebook Business Manager, Twitter Ad Manager, Meltwater, Synthesio, Crimson Hexagon, Brand24, Quintly.

Social Media Manager

- Managed the social media platforms for Kitab Sawti.
-  Conducted brand and competition analysis report for overall online performance on monthly basis.
-  Worked closely with the operation team to plan for on-ground marketing activities
-  Worked with the media planning team to enhance the Ads qualitative results
-  Coordinated with the design team for all the creative visuals needed.
-  Created Kitab Sawti social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

Tools:
-  Twitter Account Insights, Facebook Pages Insights, Facebook Business Manager, Quintly.

Kitab Sawti - كتاب صوتي

- Supervised the social media strategy for the company, ensuring it aligns with the company’s brand digital guidelines.
-  Ensured that approaches to social media are relevant and appropriate for each medium.
-  Built reporting frameworks to evaluate ROI on the various platforms.
-  Researched Continuously into new relevant social media channels and their impact on the brands’ marketing.
-  Worked with the planning team to look at ways social media can work within wider campaigns.
-  Analyzed the social media insights on monthly basis to guide the future social media campaigns.
-  Developed the content process & quality across all platforms ensuring a constant supply of relevant content.
-  Held continuous workshops for the team to elevate the performance.
-  Created and supervised the creative content for all clients.
-  Built and developed the social media plans and proposals sent to the clients.
-  Assisted in all brands related campaigns for clients.

Senior Social Media Specialist

- Managed the social media platforms for clients.
-  Contributed in creating the proposals sent to the clients.
-  Conducted weekly/monthly reports for overall online performance on monthly basis.
-  Worked on the submitted plans for brand from the clients to achieve the targets
needed from social media.
-  Coordinated with the design team for all the creative needed.
-  Worked closely with the digital media team to apply the promoted content needed
-  Executed the daily tasks of social media strategy across identified social platforms (Facebook, Instagram, YouTube, Google+, LinkedIn.)

eDigits

- Conducted brand analysis report for overall online performance on monthly basis.
-  Coordinate with the marketing team from the client's side to develop aligned plans to assure consistency.
-  Created a weekly and monthly content that suits each digital channel.
-   Analyzed competitor performance on a digital basis.
-  Coordinated with the design team for all the creative needed.
-  Contributed in creating the proposals sent for clients.
-  Generated a monthly report and end of campaign detailed-reports.

ARQQA Digital Marketing and Social Media Managment Egypt

- Created creative and compelling content for all Social Media accounts.
-  Maintained and executing the day-to-day operations of fan pages on social networks.
-  Monitored and tracking the social account's performance.
-  Created end of campaign reports for clients.
-  Worked with internal departments to research and develop key issue communications for Social Media and respond to any customer issue that comes through social channels.
-  Transformed insights into effective strategies to develop the key performance results.

Social Media Specialist

Worked on individual projects that include:
-  Content Creation
-  Campaign ideas
-  Digital Reports
-  Digital Media

Online Marketeer (Freelance)

- Used the market research to create deep intimacy with specialized market needs.
-  Generated innovative approaches for new market opportunities.
-  Participated in marketing alignment.
-  Contributed in long-range planning with the product team.
-  Supported the team in managing the relationship between Intel and MNCs customers.
-  Supported specific campaigns and activities in Egypt.
-  Supported the execution of marketing strategy that helps sales team objectives.
-  Contributed in the marketing programs ideation.

Intel Corporation

Market Development Officer

Vodafone UK

International Account Advisor

- Handled the marketing activities.
-  Created the content for company’s online channels.
-  Managed effective relationships with clients to deliver strong, creative solutions and cost efficiency.
-  Supported the development team in creating the product propositions.
-  Managed the brainstorming sessions with the business development team.

Think EG

Co-founder & Marketing Orchestrator

Raya

Marketing Intern

Vodafone Egypt

- Created The official Facebook page for the embassy.
-  Expanding the social media covering for the embassy
-  Maximizing the online presence for the embassy.

Wessam Abdelazim

Wessam Abdelazim