Bill Fritsch is a seasoned business leader who has had the privilege of playing a lead role in several influential and creative organizations throughout his career. With a focus on inventive communication and problem solving, Bill has worked with many major brands, helping them navigate the changing tides of popular culture. With his extensive experience in the industry, Bill is well equipped to help guide companies through the current economic downturn and fierce competition.

Bill studied for a Bachelor's of Science degree at The University of Akron before embarking on his impressive career. Prior to founding his new company, Tiger Soup LLC, Bill was Vice Chairman and CEO of Digital Kitchen, President of Hydrogen, COO, and CMO of Aptimus and Director of Creative Services at The Walt Disney Company. He has also served as board member and principal at various other companies, including Alt. and CF2GS.

With his new company, Bill aims to help well-run companies fight their way back upstream in the face of the current economic challenges. He is looking to collaborate with creative, innovative talents who have a passion for problem-solving and a drive to succeed in the marketplace.