Serin is a highly skilled digital media professional with extensive experience in social media strategy, front-end web design, UX testing and research methodologies, digital marketing, A/B testing, and design thinking. She earned a Certificate in Digital Media Management from Georgetown University, an MA in Political Management from George Washington University, as well as a BA in Sociology and Political Science from the University of California. She also pursued studies in UX Design at General Assembly. Serin has developed strong analytical and critical thinking skills that have allowed her to manage the end-to-end A/B testing process, analyze web, email, and social media trends, translate data into actionable insights, and create and present reports to senior staff and executives.

Serin has served as Commissioner of the Los Angeles City Council, taught at the UCLA Extension and General Assembly, served as a digital consultant at MoDev, a digital producer at Futures Industry Association, a data and field manager at Kentucky Democratic Party, a campaign coordinator at Lloyd Levine for Senate, a data and operations director at Richardson for President, a digital strategist at Advocacy, INC, and assistant at ReDefeatBush.com. Prior to working in digital media, Serin worked as a tech support representative at George Washington University and a GIS Analyst at UCLA.