Saneel Radia is a well-known figure in the advertising and innovation world. He has worked in various senior positions for top advertising firms such as BBH, R/GA, and VivaKi. Radia's passion for innovation led him to become the founder, CEO, and CIO of Proto, an innovation and design consultancy firm. He has also served as board member and advisor to non-profit organizations such as AAAA's Foundation and +Pool. Radia's expertise lies in bringing together multiple disciplines for practical and tangible outputs. He is a hybrid professional who identifies as CIO, CMO, CEO, or CSO depending on the environment.