Niklas Etzel is an experienced entrepreneur and customer success enthusiast with a passion for sports, team culture, and public speaking. He holds a Bachelor's and Master's degree in International Affairs and Governance from the University of St. Gallen and has studied at the SkyDeck Accelerator Cohort '21 at the University of California, Berkeley.

In the past, Niklas has worked as a podcast host for HSG Alumni Entrepreneurs, founded his own company, Experify.io, and acted as an Assistant and Research Assistant at the University of St. Gallen. He has also interned with Kuehne + Nagel, Federal-Mogul Corporation, and the Institute for Peace Research and Security Policy. Additionally, he has sharpened his skills in marketing and organization by participating in various projects with Moving Twice and the HSG Industrial Day.

Now, Niklas leverages his entrepreneurial spirit to help brands provide novel, authentic product experiences while activating customer networks. Through Experify.io, he connects customers with product owners and helps companies expand their presence in different markets and regions.