Mengdi Zhang, a marketing professional with extensive experience in the lighting industry, boasts of a Bachelor's degree in Marketing and Operations Management from Singapore Management University and a Master's degree in Business Administration with a concentration in Marketing from Northwestern University - Kellogg School of Management. Her notable roles and accomplishments include her current position as a Product Marketing Manager at Signify, where she expertly promotes products by driving customer insights, creating marketing programs, and developing effective messaging to reach Key Performance Indicators. Before that, she worked as a Product Manager at GE Lighting, where she led product development projects and executed go-to-market strategies. Additionally, Mengdi was an Associate Product Manager at GE Lighting, where she successfully launched several products, resulting in a double-digit business growth for the company. Her efforts earned her the Marketing Officer position at Canon Singapore Pte Ltd, where she directed and executed marketing initiatives for the B2B space.