Heidi Irwin is a seasoned marketing and communications leader, known for her ability to build strategic teams and campaigns that drive results and enhance brands, and for her unique blend of government and private industry experience. With a Bachelor of Social Science from Penn State University, Irwin has held several executive-level roles throughout her career, including Director of Marketing at Lancaster General Health, Director of Digital Marketing at Geneia, Chief Marketing Officer at Governor's Office, and various other positions at Amisys Synertech Inc., Godfrey Advertising, and the Pennsylvania Lottery, to name a few.

Irwin is a versatile marketer, proficient in digital marketing, branding, corporate communications, public affairs, and government relations. She excels in integrating multiple communication channels to deliver fully integrated traditional and digital campaigns, enhance brand voice and engagement, and cultivate meaningful one-to-one and personalized communications with customers. She is focused on building digital communities that broaden reach and efficiently connect with audiences, leveraging digital and social media to the fullest extent.

As a leader, Irwin is known for her perseverance, ethics, and ability to think outside the box. She is adept at working with staff at all levels in a collegial manner, building consensus, and developing departments and programs where none existed before. Her skills and expertise make her an asset to any organization that values marketing excellence, strategic thinking, and a customer-centric approach.