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Fatma Yalçın
Performance Marketing Executive, Hepsiglobal at Hepsiburada
Fatma Yalçın is a skilled Senior Performance Marketing Specialist with a strong background in managing various advertising platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Yandex Ads, and Ad Tech Platforms. With a focus on data-driven decision-making, she is adept at utilizing web and app analytics tools like Google Analytics, Firebase, Yandex Metrica, and Adjust to enhance her strategies. She also leverages user behavior tools like Insider for valuable audience insights and excels in project management using tools like Slack, Click Up, and Trello. Additionally, Fatma has experience in reporting visualization using Looker Studio and Google Sheets, turning complex data into actionable insights.