Fatima Ekekrantz

Fatima Ekekrantz is the Chief Operating Officer (COO) at Symplify, a company that specializes in AI-powered CRM and marketing technology for the iGaming industry.1 Her LinkedIn username is indeed "ekekrantz".2

Professional Background

Fatima has been with Symplify for several years, playing a key role in the company's growth and development. Prior to her current position as COO, she has held other significant roles in the marketing and technology sectors:

• Director of Sales at Carma Marketing Hub
• Strategic Director at ActivateMe

Responsibilities and Contributions

As COO of Symplify, Fatima is involved in various aspects of the company's operations and strategic initiatives:

1. Product Development: She has been part of launching innovative products, such as AI-powered onsite game and sports recommendation systems for personalized web experiences.3

2. Industry Events: Fatima regularly represents Symplify at major industry events like ICE London and SBC Summit North America, showcasing the company's latest technologies and innovations.14

3. Strategic Growth: She has been involved in significant business decisions, such as the acquisition of Jada Gaming, where she joined the board to strengthen the company's position in the market.5

Expertise

Fatima appears to have a strong background in:

• AI and machine learning applications in marketing
• iGaming industry technology
• CRM and personalization strategies

Her role at Symplify involves working with cutting-edge marketing technologies, including LTV prediction, churn propensity models, and AI-driven recommendation systems.1

Fatima Ekekrantz is an integral part of Symplify's leadership team, working alongside CEO Robert Kimber and CMO Paul Crisp to drive the company's growth and innovation in the iGaming marketing technology space.16