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Farren Benjamin
Head of Sports Partnerships @ Tagboard - NFLPA Certified Contract Advisor - Athlete Marketing and Client Services
Professional Background
Farren Benjamin is a seasoned professional in the field of sports media and public relations, boasting a rich and diverse career that spans several high-profile organizations within the industry. Currently serving as the Strategic Sales Director for Sports at Tagboard, Farren manages key partnerships and drives growth initiatives for one of the leading platforms in sports content creation and distribution. His extensive experience at Tagboard includes multiple prominent roles such as Senior Director of Sports Partnerships and Director of Sports Partnerships. Farren's leadership has been pivotal in bolstering the company's reputation and expanding its footprint in the ever-evolving sports media landscape.
Before finding his niche at Tagboard, Farren honed his skills at Independent Sports & Entertainment (ISE) as a Client Services and Marketing Contractor, where he developed impactful marketing strategies tailored for the football sector. His ability to seamlessly blend communication and marketing expertise truly sets him apart in the sports world.
Farren began his career in sports while still pursuing his education, taking on various internships that provided him with invaluable insights into the workings of the sports media industry. These roles included internships at Global Sports and Entertainment Inc. and Athletes First, where he gained a foundational understanding of athlete representation and sport-specific marketing techniques.
Education and Achievements
Farren Benjamin's academic journey reflects a commitment to excellence in communication and sports media. He studied at the esteemed Annenberg School for Communication and Journalism at the University of Southern California (USC), where he completed his Bachelor of Arts in Public Relations while also pursuing a minor in Sports Media Studies. Demonstrating his dedication to the field, Farren further advanced his education by earning a Master in Communication Management (M.C.M) from USC, equipping himself with a deeper understanding of communication strategies relevant to today's fast-paced media environment.
Throughout his time at USC, Farren was actively involved in various organizations and initiatives that underscored his leadership skills and passion for sports. He served as the President of the Trojan Athletic Senate, where he worked to enhance the athletic community's engagement and support for student-athletes. His contributions to USCTrojans.com as a blog contributor and his role as an intern in the USC Sports Information Department showcased his early commitment to sports journalism and communication.
Notable Contributions
Farren's influence in the industry isn't just limited to his professional roles. While at Tagboard, he has significantly contributed to several successful campaigns, leveraging his extensive network and knowledge of sports partnerships to create unique collaborations that benefit both brands and audiences. His understanding of the digital landscape and his ability to connect with sports fans have been critical in driving engagement and creating memorable experiences across platforms.
In addition to his professional achievements, Farren's early internships and roles, from supporting the sports department at KTLA 5 to gaining insights into sport operations and public relations at First Picks Sports, laid a strong foundation for his career. His breadth of experience and knowledge bridges the gap between technology, communication, and sports, making him a sought-after expert in sports media and partnerships.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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