Faris Yakob

Faris Yakob is a prominent figure in the marketing and advertising industry, currently serving as an Advisory Board Member at Frontier Communications since May 2022. He is also the co-founder of Genius/Steals, a consultancy focused on innovative marketing strategies.

Career Background

Faris Yakob began his career as a strategy consultant during the first dot-com boom, where he helped build digital businesses. He later joined Naked Communications as their 20th employee, where he worked across locations in London, Sydney, and New York, eventually becoming the Global Head of Digital. His role involved leading digital strategy and creative direction for various high-profile clients, including Sony and Google.12

He further advanced his career as the EVP Chief Technology Strategist at McCann Erickson NYC, where he played a pivotal role in the agency's digital transformation, contributing to their first Cyber Lion award at Cannes. Following this, he served as the Chief Innovation Officer at MDC Partners, where he helped establish new social media and content teams.13

Contributions and Recognition

Faris Yakob is recognized for his thought leadership in the industry. He has been involved in various initiatives such as being a founding member of the IPA Social Committee and serving on the global advisory board of Social Media Week. He has also contributed to numerous publications on marketing and social media, including Campaign and Forbes.14

He is an accomplished author, known for works like Paid Attention and The Digital State: How The Internet is Changing Everything, and has spoken at conferences worldwide about digital marketing innovations.23

Education

Faris holds a Master’s degree from the University of Oxford and has completed excellence diplomas from the IPA.2

In summary, Faris Yakob is a highly influential marketing strategist with extensive experience in digital transformation and innovation within the advertising sector.