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Farhan Mohammad
Go-To-Market - Innovation, Strategy, Operations and Execution
Professional Background
Farhan Mohammad is a seasoned professional boasting two decades of experience in transforming how companies innovate, sell, service, and market their products and services to customers. His extensive career has propelled him through a variety of roles, showcasing his versatility and adaptability in the fast-paced business landscape. Currently, Farhan serves as the Senior Director of Go-To-Market for Customer Service & Sales at Pegasystems, where he leads strategic initiatives aimed at enhancing organizational effectiveness and customer engagement.
Farhan’s expertise centers around not just meeting but exceeding customer expectations through high-touch, end-to-end selling motions. His leadership in launching and redesigning innovative programs has paved the way for significant improvements in operational efficiency and customer satisfaction. Known for his ability to look beyond conventional practices, he consistently empowers his teams and stakeholders, ensuring that every interaction is rooted in the core values of trust, transparency, equality, and empowerment.
Throughout his career, Farhan has held several prestigious positions, including Global Head for Travel & Hospitality at Salesforce, where he was responsible for strategy, operations, and execution. His extensive experience within Salesforce Industries as Managing Director for Travel & Hospitality and managing the Digital Transformation efforts across the Americas has provided him with an in-depth understanding of the dynamics within the technology industry, particularly in relation to customer relations and product delivery.
Before joining the ranks of Salesforce, Farhan honed his skills at Informatica, initially as a Sales Engineer/Product Specialist and later rising to the position of Sales Engineer at Applimation, a company acquired by Informatica. Further back in his career, he contributed as a consultant at Deloitte, solidifying his foundational knowledge in management consulting.
Education and Achievements
Farhan Mohammad’s educational background is rooted in the solid foundation provided by the Red McCombs School of Business at The University of Texas at Austin. He earned a Bachelor of Business Administration (BBA) with a concentration in Management Information Systems (MIS) and Business Honors. This academic achievement set the stage for his successful career as a thought leader in technology and business transformation, where he applies his analytical skills and strategic mindset to real-world challenges.
With his education and extensive work history, Farhan has developed a robust skill set that encompasses critical areas such as leadership, customer engagement, innovation, and digital transformation. His commitment to excellence and continuous improvement not only reflects his personal values but also translates into significant business results across the teams he has led.
Achievements
Farhan has achieved numerous milestones throughout his career, primarily focusing on delivering innovative solutions that drive sales and enhance customer experiences. As Senior Director at Pegasystems, he has spearheaded numerous initiatives that have resulted in streamlined operations and improved customer satisfaction levels.
His previous roles at Salesforce have equipped him with a diverse range of experiences that have shaped his strategic approach to managing customer relationships and operations. As Global Head for Travel & Hospitality, he successfully introduced scalable solutions that allowed for improved service delivery and better alignment with customer needs. His efforts in digital transformation as Managing Director for the Americas further exemplify his capability to lead and implement significant changes in a technologically driven marketplace.
Farhan’s time at Deloitte as a consultant provided him with deep insights into various industries, thus allowing him to adapt best practices and strategies to benefit his subsequent roles. Farhan’s career is characterized by his relentless pursuit of innovation and his ability to foster a culture of trust and empowerment within teams. His commitment to developing his team members not only boosts morale but also enhances overall productivity, ensuring a thriving organizational environment.
In summary, Farhan Mohammad is a distinguished leader in the realms of strategy, sales, and customer service, backed by two decades of rich professional experience. His background in management information systems and honors degree from the University of Texas at Austin serve as a testament to his commitment to education and excellence in the field. Farhan continues to drive transformation and innovation within the companies he serves, making a significant impact on the trajectory of business success and customer satisfaction.
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