Faraz Khan

Faraz Khan is an experienced digital strategist with over thirteen years of experience in managing digital brand strategies for companies and organizations across the APAC region. He has worked in various areas including digital marketing, performance marketing, sales, growth hacking, data analytics, consumer segmentation, and attribution modeling.

One of the highlights of his career was setting up a start-up digital-service business unit, where he applied his strategic and analytical skills in GTM planning, brand positioning, P&L management, product development, and business success planning. Faraz has a passion for digital marketing, digital advertising and using data-driven insights for driving business outcomes through consumer acquisition.

Faraz is a mentor, coach, and team leader with deep-rooted skills in emotional intelligence and team development across diverse, multicultural environments. He also has a knack for giving back to the community and has engaged with children in terrorism-hit rural areas of Jammu & Kashmir, uplifted their spirits and provided education.

One of the critical challenges, Faraz foresees in the digital marketing industry is the silos that exist in digital planning frameworks. He calls for a holistic approach based on a brand-consumer connection framework. This approach includes brand-comms and creatives, data-analytics, consumer-1st approach, and integrated comms strategy and implementation.