Faraz Khalid

Faraz Khalid is the Chief Executive Officer of noon, a $1 billion e-commerce platform joint venture between Saudi Arabia's Public Investment Fund and prominent Gulf investors.12

Professional Background:

• Current Role: CEO of noon (2017 - Present)4
• Previous Role: Co-founder and Managing Director of Namshi, a leading online fashion retailer (2012 - 2017)124

Education and Origins:

• Holds an MBA from The Wharton School, University of Pennsylvania15
• Indian origin, grew up and received schooling in New Delhi5

Career Highlights:

• Built Namshi into the region's largest fashion catalog with over 700 international brands2
• Passionate about transforming e-commerce in the Middle East2
• Believes in creating a dynamic e-commerce platform "for, by and in the region"2

Recent Achievements:

• Granted Saudi citizenship by Royal Decree in 20245
• Recognized for his entrepreneurial vision in the digital space36

Khalid is known for his innovative approach to e-commerce, emphasizing convenience, local market knowledge, and building a world-class company culture.3 He sees enormous potential in the Middle East's e-commerce market, noting that current penetration is only 4-5% compared to 35-40% in countries like China and South Korea.6