Farah Parkinson

Farah Parkinson is the General Manager of Brand & Talent at Saxton Group, a company that includes Saxton Speakers, Saxton Engage, Saxton Global, Celebrity Speakers NZ, Mixi Events, and the Melbourne EA Group.1 She is based in Richmond, Victoria, Australia.

Professional Background

Farah has been with Saxton for several years, starting as a Client Services/Social Media Coordinator from October 2016 to October 2018.1 In her current role, she oversees the Group's marketing activities, including:

• Managing the company's brand transformation, which won Silver in the Melbourne Design Awards in 2019
• Overseeing digital presence and website development
• Developing content strategy, including the company's podcast "Let's Talk"

A key aspect of her job is connecting with the company's talent and developing strategies to ensure their stories make an impact and inspire change.1

Previous Experience

Before joining Saxton, Farah worked as an Assistant Venue Manager/Events Coordinator at The Kingston Hotel in Melbourne from August 2014 to August 2016.1 Her responsibilities included staff management, event coordination, and various operational duties.

Personal Interests

Outside of work, Farah is passionate about:

• Yoga
• Restaurants
• Promoting her homeland, Fiji, as a travel destination
• Formula 1 and the Netflix series "Drive to Survive"
• Podcasts

Farah is proud to mention that Saxton Group was named one of the Best Places to Work in Australia and NZ in 2023.1