Falk Friedrich is an accomplished professional with a background in market research, strategy, and business development. He studied at Munich University of Applied Sciences and has extensive experience with Ipsos, where he currently serves as Director Loyalty Germany. Before joining Ipsos, Falk was Senior Director at the company and also held the Director position at Synovate. His expertise includes customer loyalty, market insights, and consumer behavior, and he is highly regarded in the field of market research. Falk's valuable knowledge and experience have helped to drive innovation and growth for the companies he has worked with and he continues to be a major player in the market research industry.