Faiza Hammad

Faiza Hammad is a seasoned marketing strategy, e-commerce, and product management expert with a wealth of experience at renowned companies like Paper Source, Grainger, ExactTarget, Groupon, and T-Mobile. Her career spans across start-ups, mid-sized firms, and Fortune 100 brands within retail, industrial goods, manufacturing, and technology sectors. She has successfully managed P&L for both existing and new products, with a focus on brands with revenues reaching up to $20M.

With a strong emphasis on customer-centric approaches, Faiza has spearheaded the development of innovative technology solutions and digital marketing strategies. She is well-versed in customer insights, market research, competitive analysis, and crafting effective marketing strategies that encompass customer segmentation, targeting, and positioning. Her expertise extends to online merchandising, financial analysis, business case development, product roadmap definition, and the leadership of cross-functional teams to drive successful product launches.

Faiza Hammad holds an MBA in Marketing, Management Strategy, and Technology Industry Management from Northwestern University's Kellogg School of Management. Additionally, she completed her BA in Economics at Lahore University of Management Sciences. Her professional journey includes roles as a Marketing Strategy Consultant, Sr. E-Commerce Manager, E-Commerce Strategy & Product Manager, Product Marketing Manager, Loyalty Marketing Consultant, and Product Development & Strategy Manager at various esteemed organizations.

Faiza's skill set encompasses a wide range of competencies such as customer journey mapping, market sizing, product ideation, financial modeling, and strong execution abilities to bring products from concept to market. Her diverse experience and expertise make her a valuable asset in driving strategic marketing initiatives and product management endeavors across multiple industries.