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Faith Markham
Senior Vice President, Strategy - Content at Hill Holliday
Professional Background
Faith Markham is a highly accomplished Senior Vice President of Content Strategy at Hill Holliday, where she leads innovative content initiatives and drives strategic brand growth. With a wealth of experience spanning over a decade, Faith has played pivotal roles at leading organizations in the marketing and communications space. Her journey in content strategy has seen her navigate various leadership roles, including the Vice President of Strategy - Content at Hill Holliday and Director of Content, Brand Strategy and Planning at Blue Cross Blue Shield of Massachusetts. Faith's expertise in developing compelling content strategies has not only contributed to her clients' success but has also cemented her reputation as a thought leader in the industry.
Over the years, Faith has made significant contributions while holding various positions. She started as a Specialist in Brand & Digital at Copacino + Fujikado, where she honed her skills in digital marketing and brand strategy. As she progressed in her career, Faith took on more responsibilities, eventually serving as a Manager of Creative & Strategy at BLINDTIGER Design and later becoming a Group Manager for Digital Strategy at Weber Shandwick. These roles allowed her to blend her creative writing background with her passion for strategic content development, delivering exceptional results for a diverse range of clients.
Faith's time at Hill Holliday has been marked by her innovative approach and strong leadership skills. As the Senior Editorial Strategist, she was instrumental in shaping impactful narrative strategies and crafting engaging content that resonates with audiences. This experience paved the way for her to step into the role of Vice President, further solidifying her status as a key figure in content strategy within the organization.
Education and Achievements
Faith Markham's educational background laid the foundation for her successful career in content and strategy. She earned a Bachelor of Arts degree in Creative Writing and Social Welfare from Seattle University, an institution known for its commitment to fostering creativity and critical thinking. Her studies provided her with a unique perspective on storytelling, which she later applied to her professional endeavors. This blend of creative writing and social welfare informs her approach to content strategy, allowing her to create narratives that are not only engaging but also socially impactful.
Throughout her career, Faith has achieved numerous accolades and has been associated with various prestigious organizations. Her ability to work collaboratively and lead teams has been an asset in her career, enabling her to drive projects to success while fostering a positive work environment. She has contributed to notable campaigns and projects that have garnered recognition in the industry, showcasing her commitment to excellence.
Faith's passion for cooking, gin expertise, and overall lifestyle choices further complement her professional persona. Her interests in design and exercise emphasize her creative flair and commitment to a balanced, healthy life. Raised in the Pacific Northwest and now living in New England, Faith brings a diverse cultural perspective to her work, which is reflected in her content strategies that resonate with different audiences.
Achievements
- Senior Vice President of Content Strategy at Hill Holliday: Currently leading the content strategy department, Faith is responsible for driving strategic content initiatives across various platforms, ensuring that clients' messages engage and connect with their target audiences effectively.
- Evolving Leadership Roles: Faith's journey from Supervisor of Earned & Owned Media at Grayling to Senior Vice President illustrates her growth trajectory in the industry. With each role, she expanded her skill set while influencing the direction of content strategy for her clients.
- Diverse Industry Expertise: Faith's solid background spanning healthcare, lifestyle, retail, and more allows her to approach content strategy with a holistic view, understanding the nuances that different industries require for successful marketing efforts.
- Creative Writing Background: Her educational background in Creative Writing equips her with storytelling abilities that enhance her content creation and strategy, making her a dynamic leader in the field.
- Passionate About Wellness and Lifestyle: With interests that extend beyond the professional realm, such as cooking and exercise, Faith embodies a lifestyle that promotes health and creativity, which often translates into her work ethic and the content she creates.
In summary, Faith Markham is an inspiring figure in the content strategy landscape. Her combination of extensive experience, educational background, and personal passions create a unique approach to her work, allowing her to cultivate strategies that not only meet business objectives but also resonate with audiences on a deeper level. Whether she is developing content, collaborating with teams, or enjoying her hobbies, Faith continues to exemplify leadership and creativity in every aspect of her life.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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