Faisal Masud

Faisal Masud is a technology executive with extensive experience in e-commerce and digital transformation. He currently serves as the Senior Vice President and President of WW Digital Services at HP, after previously being the CEO of fabric, a headless commerce platform.13

Professional Background: Masud has an impressive career spanning multiple leading technology companies:

• Worked at Amazon from 2002-2011, where he helped build AmazonWarehouse and co-founded AmazonBasics
• Held leadership roles at eBay, Groupon, and Staples
• Served as Chief Operating Officer at Wing (an Alphabet moonshot company)
• CEO of fabric from August 2020 to May 2023124

Notable Achievements:

• At fabric, he led a significant transformation, growing the company's revenue by 800% year-over-year
• Raised $100 million, bringing the company's valuation to $850 million
• Rebranded fabric with a focus on clear messaging and internal company principles3

Current Positions:

• SVP & President of WW Digital Services at HP (September 2023 - Present)
• Board Member at Crafty and fabric45

Masud holds a bachelor's degree in business administration from Southeastern University and is known for his expertise in building and scaling e-commerce businesses.2