University of Illinois at Urbana-Champaign

Western Reserve Academy

Co-Founder & CMO at Octane  -  Techstars Detroit ‘19

Chicago, Illinois

Octane is a mobile app that unites car enthusiasts through tech. Octane makes it fast and easy to discover events near you and connect with other enthusiasts.• Led user acquisition strategy and built a community of over 100,000 registered users within a year of launch• Managed a team of 24 ambassadors and assisted them in hosting 30+ Octane-branded car events around the country to drive app downloads and establish brand awareness• Raised a pre-seed funding round of $37,500 from angel investors and $120,000 from the Techstars Detroit Accelerator• Established a cost per install of $.30, 83% cheaper than the industry average, through sponsoring the 25 most optimal YouTube and Instagram influencers to promote the Octane app to their audience

Octane Technologies Inc.

Co-Founder & CMO

- Built a clientele of 200,000+ followers• Listed as a "Poshmark Ambassador" - The Poshmark Ambassador program is designed to celebrate our diverse community and connect users across the country based on a shared sense of style and fashion. The role of a Poshmark Ambassador includes ushering in, welcoming, and helping educate new users as they become part of our community. • Incorporated skills in search engine optimization, marketing, social media, and fashion to sell efficiently

Poshmark

Seller

- The iVenture Accelerator enables student-led startups to create economic and social value by supporting student entrepreneurs with knowledge, funding, and access to world-class University of Illinois resources and alumni.• Student startup teams spend the summer on campus with the time and support they need to determine product-market fit, build prototypes, pilot programs, establish key partnerships, and scale.

iVenture Accelerator

Fellow

- Managed all publicity relating to the 3,000 sorority members from the University of Illinois's Panhellenic community• Directed a team of 15 writers for the Panhellenic blog to showcase events such as Stride for Survivors, our annual walk for sexual assault awareness, and Panhellenic Pride Week• Oversee the design of all promotional material including the Potential New Member recruitment booklet, Summer Mailer, and Passport for the Recruitment Expo

University of Illinois Panhellenic Council

Vice President of Public Relations

- Assisted with ongoing technology work and researched the best systems and solutions to supplement the technology platform• Maintained a log of technology points raised during meetings and followed up with engineers• Confirmed project requirements by reviewing program objectives and input/output data

JETZY

Technical Intern

- Recruited a record number of new members for both fall and spring semesters, 27 and 24 respectively• Managed the Standards Board to hear cases of alleged policy violations• Advised four officers and assisted them in setting measurable goals for the semester

Alpha Omega Epsilon Sorority

Vice President

- Curated content for Facebook page, leading to 110% increase in audience from 250,000 to 525,000+• Created and implemented the content strategy for Tumblr, Pinterest, and Snapchat platforms• Monitored trends in social media applications and tools to increase brand recognition

Gfycat

Social Media Manager

- Organized 5 workshops to prepare members for job interviews and career fairs• Collaborated with a women’s professional clothing company on a Dress Professional event

Professional Chair

- Utilized Magento to add hundreds of new lighting products to the online storefront • Optimized profit margins by analyzing competitor prices via Excel and maintaining a day-to-day relationship with suppliers• Led successful social media marketing campaign for LED lights and designed graphics to communicate their benefits and applications• Wrote detailed blog posts ensuring communication with customers on usability of lighting products

Ballast Shop

Product Manager Intern

- Coordinated “All About Engineering Weekend,” an event for 20 newly admitted women to spend a weekend on campus and explore the Engineering College• Represented sorority on the Women in Engineering Advisory Board

Engineering Outreach Chair

- Recreated lab-based hydrothermal liquefaction, resulting in publication through the Undergraduate Research Symposium 2016• Formulated multiple fractional distillates of biofuel that rivaled commercial fuel products • Demonstrated that bio-oil derived from swine manure and Kraft salad dressing waste is an applicable substitution for petroleum-based fuels• Presented test results and analysis to board of professors

Bianca Chan