Krista Augustson

Krista Augustson is a highly skilled Marketing leader with over 11 years of experience in guiding marketing strategies for renowned companies in the finance and online retail sectors.

She excels in data-driven decision-making, utilizing various data tools and third-party data to create success metrics and enhance brand strategies with valuable consumer insights.

Krista has a proven track record of leadership, heading digital and branding teams, and contributing to executive-level strategies to drive impactful results.

Her broad channel Marketing expertise spans web, DRTV, radio, billboard, and social marketing strategies, along with proficiency in SEO for boosting web traffic.

She is an expert in Brand Tracking, having developed brand tracker tools and conducted brand awareness studies to ensure brand resonance.

A persistent problem solver, Krista continually refines processes to enhance the consumer journey, paired with significant experience in overseeing external agencies for project planning and execution.

Her technical skills include proficiency in tools such as Nielsen, Experian, SAS, Tableau, Adobe Analytics, Google Search Console, SEM Rush, and social media management platforms like Hootsuite and Talkwalker.

Krista Augustson pursued a Bachelor of Science degree from Minot State University and furthered her education by studying courses at Central Michigan University and earning a Master's in Industrial Organizational Psychology from The Chicago School of Professional Psychology.

Throughout her career, she has held key roles at prominent organizations like Carlisle Construction Materials, Credit One Bank, and the Zappos Family of Companies, where she showcased her strategic marketing and leadership abilities.

Krista's expertise in marketing strategy and brand management, coupled with her analytical and problem-solving skills, make her a valuable asset in driving brand awareness and revenue generation.