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Fabrizio Viacava
Chief Digital Officer presso Etro - Executive MBA Candidate
Fabrizio Viacava is the Chief Digital Officer (CDO) at Etro, a luxury Italian fashion brand. He joined the company in 2018, becoming Etro's first CDO and spearheading their digital transformation efforts.13 Born in Rome in 1984, Viacava has a strong background in digital marketing and brand management.2
As CDO, Viacava has implemented several key initiatives:
- Introduced a comprehensive digital strategy, resulting in a 75% increase in online sales within a year.1
- Restructured the company's digital architecture to support business strategy.1
- Implemented Salesforce platforms to enhance customer relationship management and e-commerce capabilities.1
- Established a new digital division with 15 team members, covering areas such as e-commerce, CRM, digital development, and content editing.1
Viacava emphasizes the importance of data analysis and digital skills in maintaining the competitiveness of Italian luxury brands. He advocates for more "digital artisans" in the Italian fashion industry to keep pace with global competition.1
Prior to his role at Etro, Viacava gained experience in multinational settings, focusing on brand and digital marketing. He also holds an Executive MBA.4