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    Fabrice Praino

    Director Consumer Product Innovation at Etisalat

    Fabrice Praino is a seasoned Video and Digital Service professional with over 15 years of experience specializing in Broadcast, IPTV, VOD, Video OTT, Personal Cloud, email, IoT, Smart Home, Smart Health, and Digital Advertising.

    His career began in TV Broadcast and Digital Head End solution design, overseeing operations at the Etisalat broadcast Center, managing live channels and Pass Through channels.

    He played a pivotal role in enhancing cable TV and IPTV platforms by introducing innovative services such as VOD, catch-up, start-over, EPG, and gaming, including the first HD and 3D services for a fixed operator in the Middle East.

    Fabrice transitioned to the Home Products Marketing team, focusing on developing and managing new customer propositions for Fixed 3P, OTT, and Digital Services.

    In 2016, he moved to the Consumer Product Innovation sector, leading the conceptualization, design, and development of Consumer Mobile, Fixed, and OTT services. He was responsible for end-to-end product life cycle, go-to-market activities, and profit and loss management.

    His expertise spans across IoT, Smart Home, Smart Health, OTT and Cloud Services (Video, Storage, Gaming, Communication), IPTV Applications, and Digital Advertising. He also established an Innovation Ecosystem and managed a start-up accelerator program.

    Fabrice Praino pursued his education at ISEP - école d'ingénieurs du numérique.

    Throughout his career, he held significant positions at Etisalat, including Director of Consumer Product Innovation, Director of TV Platforms/Home Products, Director of Services and Operations, Senior Manager of Services & Ops/E-Vision, contributing immensely to the company's success.

    Before his tenure at Etisalat, Fabrice gained valuable experience as an Engineer at Thomson Telecom.

    Fabrice Praino
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    Location

    United Arab Emirates