Fabio Trabucchi

Fabio Trabucchi is an accomplished market research strategist with extensive experience working across diverse industries and regions, particularly excelling in Europe and Asia.

Having recently held the position of North Asia Regional Director at KANTAR, Fabio possesses a wealth of skills in designing research studies focused on consumer behavior insights, commerce, technology, FMCG (Fast-Moving Consumer Goods), and go-to-market strategies.

Fabio Trabucchi enrolled in Engineering studies at Politecnico di Milano and also attended Liceo Scientifico during his academic pursuits.

Throughout his career, Fabio has held several key roles in renowned organizations such as Insights by Kantar, Fiftyfive5, and was the Founder and GM at instorefactor, where he served as Research Director at Envirosell, demonstrating his versatility and depth of expertise.

With a solid background in market research and strategy development, Fabio Trabucchi has been associated with prominent positions like Regional Insight Director for BAT at Kantar, Client Partner and Client Service Director - Shopper at Kantar TNS, and Account Manager retail and shopper at TNS Italia.

Moreover, Fabio has also contributed his insights and expertise to global brands such as SAMSUNG during his tenure as Global Shopper Insight for SAMSUNG at Kantar TNS.

Fabio Trabucchi's professional journey reflects a relentless pursuit of understanding consumer behavior and leveraging market insights to drive effective business strategies in various sectors and markets.