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Global Unit - Snr Business Director   -  IT Consulting Services & Outsourcing  -  EAS Development  -  E-Commerce  -  Digital transformation

Leading the new venture of MoOngy group, that was born by the fusion of the groups portuguese companies (KCSIT, AGAP2IT, Adentis, Bee Engineering , others).

Recodme

Diretor

I am a Salesforce certified instructor for Marketing Cloud courses

ISDI

Marketing Cloud Instructor

- One of the companies of MoOngy Group

- Sales and Business Development Director, responsible for sales, strategy, implementation, P&L, and operation management of the Global BU.

- Exceed results for the company, 30% annual growth in 2022, and in 2021 achieved alone 18% of total revenue in 2021 (increased by more than 40%),  high employee retention, elected Manager of the Year.  Built-in 2021 a team from zero to +50 consultants first year).

- Strong sales acumen, development of go-to-marketing strategy, driving new business opportunities, market research, client acquisition and expansion from Portugal to EMEA, NA, and APAC markets, dealing with C-Level and other stakeholders from major consulting companies, establishing strategic partnerships and strong relationships, delivering excellent client experience. 

- Cross-functional team leadership and coaching; sales and operational managers, talent resource managers, assistants, and consultants. Responsible for recruitment and enrollment process, program management, career development, and project delivery.

- Continuous interaction with high-level executives of the company, accountability of Unit P&L, presenting monthly sales results, year planning, and gtm strategies.

- Expand professional service models such as consulting, outsourcing/nearshoring, the team as a service, coaching on demand, training, support, and evolutive maintenance. Adapting to client needs.

- Head of Salesforce Practice

- Coordination of marketing, and social media communications.

- Coordinated implementation and evolutive development in projects, responsible for the program management of resources, budgeting, and ROI.

- Started the internal and external training academy, partnering with universities.

- Established a partnership with ISDI to bring official Salesforce training to the Portuguese market. Also acting as a delivery company for official training and commercial development.

KCS iT

Director - Global Business Unit 

Manufacturer of decorative accessories with annual turnover of R$ 9 million, products as adhesive tiles, throw pillows and door mats. B2B and B2C channels through e-commerce platforms, brands Skin For Fun, Adesivaria and Haus For Fun.  

Structured the company in the model of "fast" decoration with production on demand. 

- Product and Category Management: Increased products and categories portfolio, developing from 200 Skus to more than 15 thousand Skus in 2014, greater penetration in clients and different segments, raised ticket from R$ 85 to R$ 130 (B2C), number of orders and addition of more than R$ 5 million to annual sales. Development of suppliers and production processes, leading project management.

- Sales leadership, structuring B2B and B2C channels: Implementation of B2B through sales representatives and e-commerce Hausforfun.com.br and B2C through kiosks in malls, and e-commerce Adesivaria.com with Ominichannel and Marketplaces; providing faster and easier sale process, reducing sales cycle in half and increasing the conversion by 41%, adding R$ 2 million to the annual sales. 

- Product to Market: Product launch and introduction in clients, being the main: Submarino, Americanas, Via Varejo, Magazine Luiza , Walmart, Westwing, Privalia, Oppa, Dufry, Uva & Verde, Fastshop, Fnac, Saraiva, Kalunga, others.

- Sales Channels Analysis: Identify best product mix, pricing and content in each sales channel/client, in a lean management cycle. Product stock reduction and increase rotation, sales and conversion rates.

- Inbound and Outbound Marketing: Strategic definition of SEO, Marketing Content and Digital Media; PPC, Google Adwords, Facebook Ads; ROI, CRM tools and Marketing Automation. Reduction of bounce rate by 35% and customer acquisition cost by 52%.

- Customer Experience: Identifying ICP, buying journeys, building attraction and retention plans, adapting solutions, identification of new opportunities, delivering mensurable value for the customer.

Haus For Fun / Adesivaria

Founder and Ceo

- Preparation for GMAT and TOEFL and application for several MBAs.Passed in Michigan Ross MBA
 
- Product introduction, marketing strategy and sales development: Structuration of Sales team, presentation and introduction of products in new customers, outbound marketing, development of new sales channels. Led the introduction of Ubibras and its voice tracker in important retailers such as Fastshop, Submarino, Americanas, Shoptime; adding R$ 450 thousand to the annual revenue.

- Business Plan for a mobile phone accessory line: CES, China Suppliers, meeting with main retailers. This was the beginning of Skin For Fun that shifted to Haus For Fun.

Independent Consultant

Independent Consultant / MBA Preparation / Business Plan

American Multinational of automotive sector, leader in the alarm segment, with annual turnover of $ 250 million, 880 employees, providing to After Market, OEM and Export markets.

Sales and Marketing Manager Latam, responsible for Sales Management, Marketing, After Sales and Call Center areas. Serving B2B market, negotiating with distributors such as DPK, Sama, Pellegrino, Montecarlo, Real, acting in Brazil and South America.

- Reorganization of sales and marketing departments: Introduction of matrix structure focusing on the Moto, Car and Truck channels, improving learning curve and strategy efficiency.

- Sales Strategic Planning and Management: Monitoring and analysis of national distributors, wholesalers, stores, guaranteeing performance targets, sales process, policies and distribution criteria; nationally and internationally. 

- Sales development of distributors in new channels: Analysis of distribution and introduction of the new distributors in the automotive channel. Development of exclusive distributors in the motorcycle channel and in the truck channel. Strategies that brought an increase of R$ 21 million to annual revenue.
 
- Sales incentive campaign: Aimed to approaching the channel, increasing brand exposure, sales and product trainning, bringing an increase of R$ 39 million to the annual sales.

- New marketing strategy and advertising campaign: Change of all communication, now reorganized by channels of action. Hiring Emerson Fittipaldi as the new advertising character. New advertising campaigns in magazine, TV and newspaper. New corporate website and product hotsites.

PST Eletrônica (Positron) - Stoneridge Group

National Sales Manager / Marketing Latam

Company in the luxury perfume and cosmetics segment.The largest distributor of imported perfumes in Brazil. Working as National Sales Manager with sales representatives and promoters in store.

- Reorganization of the Sales Structure: Contracting and development of a new sales team in Brazil; sales representatives, sales assistants, promoters for POS; introduction of business processes and policies.

- Go-to-Market - Sales Channel Development: Introduction in pharmacy stores, clients such as Onofre, Angeloni, Big Ben; department stores like Renner and Yamada; wholesalers like Ikesaki; e-commerces like Sacks. 

- Trade Marketing Strategies: Negotiation of shelf space, windows, special actions with promoters and sales incentive campaign.

RR Perfumes

National Sales Manager (International Parfum brands)

Company in the luxury perfumes and cosmetics segment.The largest distributor of imported perfumes in Brazil. 

Responsible for Marketing, Trade Marketing and Branding. Double report, Unilever Cosmetics and RR Perfumes. Innovative strategies in the Calvin Klein brand brought an increase of R$ 19 million in annual revenue. Has successfully led the reintroduction of Perfume Forum, annual turnover of R$ 7.5 million. 

Main brands: CALVIN KLEIN, NAUTICA, FORUM.

Main customers perfumeries, department stores, ecommerces, Forum stores.

- Innovation in promotion, advertising and trade marketing campaigns.

- Development and launch of new products. First perfume launched exclusively on the internet. 

- Sales and Product training for Sales Managers, Sales Promoters in Store. 

- Sales support on special negotiations and promotional actions. 

-Dealing with advertising agencies and PR, digital marketing, merchandising.

Senior Brand Marketing Manager (Calvin Klein / Forum)

Responsible for Ball and equipment category.  Marketing and Media plan, Launch and product development, procurement, P&L, Training,  Sales support.

Main brands: Penalty and Asics

- In the period, generated average growth of 18% in sales. Restructured product lines, increasing profitability. Negotiations with national and international suppliers in China, Vietnam, Thailand, Malaysia, Indonesia, Pakistan and Spain.

Penalty

Marketing Product Manager

Help to adequate all international communication of the new bank name  and new positioning. Responsible for internal newspaper.

BankBoston

Marketing Intern

Product manager assistant, helping on P&L, Forecast, Pricing and others.

Fabio Olyntho ☁