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Fabio Bin

Co-Founder // Chief Digital & Marketing Officer @WeRoad
Greater Milan Metropolitan Area
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This public profile is provided courtesy of Clay. All information found here is in the public domain.
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Fabio Bin

Co-Founder // Chief Digital & Marketing Officer @WeRoad
Greater Milan Metropolitan Area
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Fabio Bin is a seasoned professional with a multi-faceted career in marketing, content creation, and digital product development. With a passion for customer-centricity, he has honed his skills in emerging media, product ideation, launch strategy, and marketing. Mr. Bin has an extensive background in media and publishing, which informs his approach to marketing and innovation. His credentials include a degree in Communication Studies, Marketing Communication, and Media and Publishing Management. He has served as Chair of the Technical Committee at Audiweb and as Head of Advertising at ZooCom, RCS MediaGroup, and Hearst Magazines, where he led digital business and editorial development as well as advertising innovation initiatives.

Mr. Bin's experience extends to digital transformation, product development, social media marketing, content marketing, inbound strategy, customer experience, conversion optimization, agile marketing, audience measurement, and digital analytics. A former lecturer at IED Istituto Europeo di Design, Mr. Bin is passionate about sharing his expertise in digital media and digital marketing with aspiring professionals. He is currently the Chief Digital & Marketing Officer at WeRoad.

Mr. Bin is also the creator of OPEN TABS, an informal, informative newsletter that explores the latest happenings in marketing, content, advertising, and emerging media, among other topics. He has a deep appreciation for Tony Hsieh's "Delivering Happiness" and strives to create content that delights and inspires his audience.

This public profile is provided courtesy of Clay. All information found here is in the public domain.