Fabienne Pellegrin is an accomplished professional with over 20 years of experience in the Asian market. As the Executive Director and Partner at LBB Asia Limited, she utilizes her extensive knowledge and expertise to help foreign brands expand their retail and ecommerce businesses in Asian markets. With a background in luxury brand management, Fabienne has a deep understanding of local consumer behavior and is skilled at navigating the fast-paced and ever-changing Asian business environment.

Fabienne's career began after completing her MBA at New York University's Leonard N. Stern School of Business. She then moved to China, where she studied Mandarin Language Training at Shanghai Jiao Tong University. This language proficiency proved invaluable as she went on to hold several notable positions in the luxury industry. She served as the Ecommerce Country Manager for the TOD'S Group in Greater China, overseeing the online operations of brands such as Tod's, Roger Vivier, and Hogan. Prior to that, she was the Head of Digital and Ecommerce for Salvatore Ferragamo in Asia, where she played a crucial role in expanding the brand's online presence in the region.

Fabienne's expertise extends beyond luxury brand management. Before working in the luxury industry, she gained experience as a Consultant for Professor Scott Galloway at L2 Luxury Lab in New York and as an MBA Summer Intern at Hermès of Paris. She also has a background in hospitality management, having studied International Hospitality Management at Ecole Hôtelière de Lausanne. Her diverse experience and skill set make her a well-rounded professional capable of providing valuable insights and guidance to brands looking to enter or expand in the Asian market.