Fabian Biedermann

Fabian Biedermann is the Managing Director at Freundliche Grüsse, a creative agency based in Zurich, Switzerland. He assumed this role on May 1, 2023, taking over the operational management of the agency.13

Professional Background

Biedermann has an extensive and international career in advertising and digital marketing:

• He holds a business administration degree from the University of St. Gallen.1
• His career began at Wunderman Zurich, followed by positions at various prestigious agencies worldwide.1
• He has worked in Shanghai, Los Angeles, San Francisco, and Berlin.1
• Notable agencies in his career include TBWA\Chiat\Day Los Angeles, AKQA San Francisco, Accenture Interactive Los Angeles, Wunderman Shanghai, R/GA Berlin, and Heimat Berlin.1

Expertise and Achievements

Biedermann brings a wealth of experience to Freundliche Grüsse:

• He has a strong digital background and diverse competencies in strategic brand management, brand platform development, and production for various media channels.1
• His portfolio includes projects for major brands such as Hyundai, Facebook, Activision, Visa Global, Google, and Ford.1
• He has worked on innovative projects involving virtual reality, gaming, and blockchain.1

Role at Freundliche Grüsse

As Managing Director, Biedermann:

• Is part of the management team alongside owners Samuel Textor, Pascal Deville, and Head of Content Janine Sonderegger.12
• Is primarily responsible for consulting, innovation, new client business, and the agency's overall development.1
• Brings his international expertise and progressive mindset to the agency.1

Biedermann's appointment at Freundliche Grüsse marks a significant step for the agency, as the founders had been trying to bring him on board for several years, even since the agency's founding in 2014.1