Philip Bird is an accomplished global market research director with extensive experience in diverse industry sectors, including real estate, utilities, tech, media, and news organizations. He is widely recognized for his pioneering insights, audience sizing, and profiling for both B2B and B2C. Throughout his career, Philip has excelled in aligning regional and country-level planning, driving digital transformation, and designing innovative research-firsts to help sales teams achieve their revenue goals faster.

Philip's expertise in breakthrough insights at Telegraph Media Group was a key driver in delivering its most successful-ever news app. He was awarded an annual prestigious Microsoft Gold Star of Excellence, emerging as the top performer from a research population of 80+. At News UK, Philip brokered the insights team's first-time access to key editorial meetings, which helped propel The Sun to become the number one news site in just 18 months.

Philip's exceptional leadership, proficiency, and critical thinking skills have led him to hold prominent positions in renowned organizations, including Senior Research Manager at UK Power Networks, Senior Customer Research Manager at Grosvenor Group, Head of Research at JCDecaux, Research Business Partner at News UK, Strategic Marketing and Product Initiatives at BBC News and Telegraph Media Group TMG, Research Director at Huffington Post, and Insight Manager at Microsoft.

As a Business Administration graduate from the University of the Arts London, Philip has knowledge of Marketing, Management, and Business Administration and Management, which provide an additional dimension to his formidable skill set.