Nicolina Wroblewski is a highly experienced and versatile digital marketing consultant, social media strategist, writer, and speaker/trainer based in Brisbane, Australia. With over two decades in the field, she has developed a wealth of expertise and knowledge, having worked on a wide range of digital marketing capabilities, including website management, e-commerce delivery, portal implementation, account management, social media marketing, Pinterest, Instagram, Wordpress blogging, and online branding. She has worked closely with international entrepreneurs, marketing agencies, authors, local businesses, and local government members, among others. Her first love of everything 'webby' has always stayed with her, and she continues to work on casual digital projects.

Nicolina began her career as a certified software trainer and ran a corporate IT training unit. She picked up HTML just in time to join the internet high in the mid-'90s. She then moved into corporate intranet and website management, where she oversaw e-commerce delivery and portal implementation. As an account and branch manager for a large state government agency, she contributed to leadership and strategic planning. After giving birth to her son in 2010, Nicolina diversified her skillset to accommodate flexible work hours. She worked on digital projects on a casual basis, which evolved into a healthy obsession with social media marketing, compelling her to start her consulting business.

Nicolina is also a former brand ambassador at Electrofy, where she covered social media account management and content creation. She was also a Hootsuite Global Ambassador at Hootsuite Media Inc. In that role, her duties included social media management for multiple accounts and content creation. Elsewhere, she founded Lashings Extensions, a company offering eyelash extensions to customers in Queensland. Additionally, she worked as a web content and design manager, web services manager, intranet project officer, and systems training officer/coordinator.