Camila Salek

Camila Salek is a prominent figure in the Brazilian retail industry, celebrated as an Entrepreneur, Retail Futurist, Founder of Vimer Retail Experience, Retail Trend Curator at Bazaar, and an Entrepreneur Winning Women recognized by EY. With over 25 years of experience in Retail Marketing, Salek has left a lasting impact on various retailers and agencies, influencing renowned brands like Boticário Group, Havaianas, Motorola, and many more. She has co-created with over 300 Brazilian brands across different industries, delivering around 2,500 projects.

Before establishing Vimer Retail Experience, Salek held key positions in companies like Informatel, Lectra, C&A, and Forum Group, accumulating over a decade in the fashion and retail sector. Her innovative insights on retailing, business strategies, and consumer behavior have been prominently featured in major publications and media channels.

As a Retail Trend Curator for Harper’s Bazaar Brazil, Salek has showcased her expertise and forward-thinking approach. She was honored as the entrepreneur of the year by the Winning Women Program in 2017, solidifying her dedication to female activism within the Brazilian retail landscape. Salek frequently engages as a keynote speaker at esteemed retail events, sharing her knowledge and vision with industry leaders and organizations across Brazil and the Americas.

Her global exposure through research ventures in prominent cities like Tokyo, New York, Paris, and international courses in innovation hubs like Silicon Valley and Singapore has enriched her perspective on retail trends. Noteworthy is her participation in major Retail Shows worldwide, where she has been a prominent speaker and curator for events like NRF, Euroshop, and Global Retail over the past few years.

Salek's current focus lies in reshaping retail experiences amidst the challenges posed by the COVID-19 pandemic. She is actively involved in pioneering projects such as retail LABs and phygital transformation initiatives to adapt to the evolving consumer landscape. Salek's reports, articles, and case studies can be accessed directly via her online platforms.