Grand lycée franco libanais

Massachusetts Institute of Technology

McGill University

ESCP Europe

Senior Vice President at L'Oréal

New York, New York, United States

L'Oréal

Senior Vice President of Marketing - Thayers Natural Remedies

Global Vice President of Marketing, Digital and Education- BIOLAGE

Vice President of Marketing

Global head of marketing  for Biolage, international professional leader of natural hair care products, reporting to global General ManagerCraft 360 omni channel brand vision development and implementation, imagery, PR, digital and social media strategiesCoordinate strategic alignment with zones and local markets for priority initiatives, fuel allocation and P&L optimizationConsolidate market and consumer insights on haircare, styling and color to shape the 3 year innovation pipelineRESULTSAchieved high growth on a flat market, through a transformation of brand, focusing on sustainability, the health and natural oriented consumer, a digital first approach and a new premium imagery and pricing for brandLaunched R.A.W., a true market disruption: spearheading L’Oreal’s entrance into the naturals industry, biggest launch in brand history, Cradle 2 Cradle certified, and an omnichannel go-to-market through stand-alone salons, e-retail and department stores.Focused on redesigning digital and social media strategies through influencer marketing, disruptive youtube campaigns (1.2 million views) and high engagement ratesAchieved high-visibility partnerships and strategic public speaking opportunities (Sustainable Brands Summit in Detroit)

Assistant Vice President - Marketing

Vice President - New Ventures

International Group Manager - Marketing Product Development - Kerastase

1) NUTRITIVE: 1st franchise of Kerastase in over 40 countries- Iconic range for dry hair - Over 100M€ in turnover.Responsible for the relaunch in 2013 under Nutritive Irisome: luxury upgrade of packaging, state of the art new formulas, content creation both offline and online, storytelling through a "30 years of expertise" angle, developement and coordination of the marketing mix B to B to C2) RESISTANCE: 2nd franchise of Kerastase - Technological range for damaged hair - Over 100M€ in turnover3) OTHER: Development of new product innovations for 2014 & 2015 [About Kerastase]Kérastase is a luxury haircare brand developed by La Recherche Avancée L’Oréal (L'Oréal advanced research) under the professional products division of the L'Oréal Group.Established in 1964 in France, the brand first expanded in Europe, and then worldwide, with its launch in Japan in 1990 and in North America in 1999. Kérastase is distributed to high end hair salons only and is among the market leaders in the professional and luxury haircare segments in several countries.

Senior International Project Manager - Marketing Product Development - Kerastase

- About Shu Uemura Art of Hair]The artist Shu Uemura set forth to revolutionize the world of make-up in 1958 and to define new standards of beauty, combining the power of nature to the passion and sensitivity of an artist. SHU UEMURA ART OF HAIR is a hair care brand with exceptional treatments, shampoos, and styling formulas, all designed around rare ingredients and precious oils such as camellia oil, musk rose oil or argan oil.

International Project Manager - Marketing Product Development - Shu Uemura Art of Hair

Hair Styling Brand Manager - Operational Marketing - Redken France

- Monitoring of brand performance (monthly reporting) and competitive analysis- Management and monitoring of the brand budget- Development of offers targeted at the retail and prescription circuits- Development of sales management tools (advertising materials, toolkits, etc.)- Organisation of Dom Perignon events - Launch of Dom Perignon Andy Warhol collection

MHD Moet Hennessy Diageo - LVMH

Dom Perignon - Assistant Brand Manager

Assistant International Project Manager - Marketing Product Development - L'Oreal Professionnel

Worked under Professor Walter Mushynski to lead staff team in student development, crisis management, and counseling.

Molson Hall - McGill Student Residences

Assistant Director

Nour TAYARA