Eastern Washington University

Senior Strategist / Researcher / Consumer Advocate / Mythologizer

Portland, Oregon, United States

Fuzzco

Senior Strategist / Writer

Clients I worked with include Hotel Del Coronado, Pebblebrook Hotel Trust, and Viceroy Hotel Group.

FINE

Brand Vision and Experience Strategist

Clients I worked with include Intel, Facebook, Simple, and Nike.

Instrument

Strategy

Editorial campaign and seasonal planning, production, and execution for the Digital wing of Jordan Brand.

Nike

Jordan Brand Digital, Planning and Execution

As a Technical Designer for the Global Digital Commerce Experience of Nike, I managed all aspects of  global editorial Sportswear content production for <a href="http://Nike.com">Nike.com</a>. I focused on authoring content utilizing Adobe Experience Manager, striving to reflect Nike's design ethos and enhance the consumer online retail experience. I collaborated with Merchandisers and the Creative team to ensure content meets quality standards and business expectations, as well as partner with UX and Technical Production to understand technical needs to deliver efficient and strategic merchandising solutions. During the busier points of the retail webpage-building season, I project managed other authors as they completed overflow projects. I did all of this by working independently in pacing and balancing my workload in conjunction with production schedules of multiple projects with similar and tight deadlines on an ongoing basis.

Nike Sportswear Brand Digital, Global Technical Designer

At this Smithsonian institution, I preserved historical photographs through a digitization process, sorted and evaluated hundreds of years of data into a clean, chronological format, and provided the surrounding community access to archived materials. I also utilized SEO for every photograph, making research easier for every historian and photography enthusiast that will use the site.

Museum of Arts and Culture

Digital Humanist, Researcher and Archivist

I continuously investigated brands in the US, German, Canadian, and UK markets.

etailz, Inc.

International Brand Researcher/Analyst

In the world's first digital archive built from the ground up, my responsibilities included digitizing traditional paper documents, processing traditional documents to ensure the material could last for the use of future generations, crafting content about interesting archived photos and documents for the website, and assisting in maintaining accurate records for the State of Washington. I also utilized Excel to organize and track the path of complex projects.

Washington State Archives, Office of the Secretary of State

Research and Digital Preservation Specialist, Internship

I motivated diverse groups that included individuals with varying athletic abilities to raise their overall fitness level and lifestyle satisfaction. I designed high-intensity classes around custom playlists for every single class I led, avoiding monotony while maximizing the fitness level of every participant. I also maintained the safety of participants and the integrity of the fantastic equipment provided by my employer.

Fitness Instructor - Indoor Cycling

Assisted with the creation of a service-line for a telecommunications client and a promotional event through the incorporation of AFL tags, conducted multi-layered research regarding products within the creation stage, and contributed to campaigns for AT&T, Itron, and Southern California Edison.

SMITH

Digital Brand Research and Strategy, Internship

Responsible for operating crucial asset, Zamboni, during a strictly-scheduled amount of time, in a way that benefited an athlete’s performance, and encouraged skaters by sharing helpful tips and providing positive feedback.

Hannah Peterson