Smita Peri

Smita Peri is a high-impact marketing and innovation leader with extensive experience in consumer marketing within the CPG and healthcare sectors. With a career spanning 15 years, Smita has demonstrated her prowess in leading teams and achieving results across all stages of the product life cycle. Her expertise includes business strategy, marketing, and innovation for established brands amidst changing consumer and competitive landscapes.

Smita's specialties encompass various areas such as consumer and market segmentation, integrated marketing communications, digital marketing strategy, customer acquisition, and pricing. She excels in identifying market opportunities to foster new product development and is skilled in market sizing, competitive analysis, and shopper marketing. Additionally, Smita is adept at team leadership, executive presentations, and managing relationships with creative agencies.

Educationally, Smita holds an MBA in Marketing and Operations Management from The Wharton School and a BA in Economics & South Asian Studies from Columbia University in the City of New York. Her professional journey includes key roles such as Director of Consumer Marketing at Pfizer, Head of Marketing at Daymaker Giving, and Associate Director of Marketing at The Clorox Company across various divisions.