Meet Michael Greenberg, a consultant with a vast experience in technology discovery and implementation to improve quality of life. Michael is a former Technology Fellow, Director of Benefits Technology, and Director of Science and Technology at Wrigley Company. He's also a former Manager of Analytical Research and Services at Wrigley, and a principal scientist at Quaker Oats.

Michael is an expert in competitive patent landscaping, with a keen eye for identifying strengths in competitor patent portfolios. His experience extends to opportunity analysis of consumer product research programs for clients, and risk assessment for new food additives. He currently owns Imagetripping LLC., a company focused on identifying and implementing technologies that improve consumer experiences.

Prior to his consulting work, Michael studied PhD, Medicinal Chemistry at the University of Illinois Chicago. Overall, Michael's experience and expertise in technology implementation, patent landscaping, and food risk assessment make him a highly sought-after consultant.