Chaminade University of Honolulu

University of Wyoming

Global Digital Content Writer, Nike Athlete Experience at Nike

Portland, Oregon, United States

Nike

Global Digital Content Writer, Nike Athlete Experience

Global Digital Content, Supervisor and Writer

Create engaging content for a variety of digital platforms serving both internal and external audiences.Adopt an authentic brand voice and distill complex information into clear, digestible content.Edit all Get Help content globally (<a href="http://nike.com/help">nike.com/help</a>, $10.5M in annual revenue with 10M+ unique visitors across 49 countries and 23 languages).Innovate Get Help content with a new content strategy, style guide, and editorial process.Shift focus from reactive, post-purchase content to proactive, pre-purchase content; from service recovery to brand reputation; and from informing to building relationships.Constantly improve content based on data and internal and external feedback.Anchor content in SEO, content marketing, and UX/UI strategy.Build global Get Help content workflow, including content creation, editing, sending for translations, and publishing.Work with cross-functional teams to copywrite transactional emails.Manage content across geographies and improve communication cadence with geographically dispersed writers.Collaborate with business partners on Get Help content needs across Nike and prioritize content needs based on data.Implement the Nike CMS: transition 68 global Get Help sites from Oracle RNW to AWS, migrate content, create and deliver global training, serve as a CMS trainer and SME, liaise with internal CMS team, disperse relevant updates to team members, and identify additional CMS needs and potential improvements.

Global Digital Content Writer

Manage a team of direct reports responsible for writing, copywriting, editing, and media editing.Partner with a team of content directors to lead a team of content managers producing executive-level content for hundreds of C-suite leadership conferences.Partner with marketing and stakeholders to create campaigns for new product launches; write all marketing communications for new business ventures, including white papers and sales and informational materials.Create internal communication materials to increase brand awareness and product knowledge.Work under new leadership teams and CMOs to establish and maintain brand positioning through compelling copy.Create and execute content strategy for proprietary online community of Fortune 1000 C-suite executives; adapt editorial strategy based on analytics to increase readership and community engagement.Manage editorial content calendar and create three weekly leadership newsletters sent to 3,000+ executives; increase open rate and unique click-through rate.Coordinate external contributions and curate content from subject matter experts to institute a rich content resource; liaise with largest sponsor accounts to create and tailor sponsorship content to resonate with the executive community.Partner with external contractor to create and execute social media campaign.

Evanta

Content Director/Senior Editor

Lead written communication efforts in coordination with the executive team, marketing, and content. Establish the value of the writing and editing function and execute effective corporate tone and voice across all copy.Expand and improve the in-house style guide and develop training to elevate writing and marketing standards.Establish new business processes to effectively scale job responsibilities during a period of swift business and department expansion.Write social media posts to promote offers, attract target audiences, and build brand reputation.Demonstrate broad knowledge across brands, including information technology, information security, data science, finance, and human resources.

Senior Copywriter/Editor

Provide copywriting and editing services across the business, from marketing and content to operations and sales.Partner with the executive team and marketing department to write and edit copy for effective direct mail and email marketing campaigns, websites, video scripts, press releases, and targeted marketing materials.Apply consistent voice across several lines of business to perpetuate brand standards and reputation.Prioritize multiple projects with various stakeholders during peak production cycles to meet strict deadlines for hundreds of annual leadership conferences.Primary writer of compelling content for proprietary online community of Fortune 1000 C-suite executives.

Copywriter/Editor

Generate sales and provide outstanding customer service.Closely assist in managing the store, including supervising sales and sales associates.Assist in writing product descriptions and e-commerce copy.Buyer for the jewelry department, including sourcing products, researching materials, merchandising, and training.Develop social media strategy, launch social media presence, and implement strategy on an ongoing basis.

Canoe

Associate

Create and manage editorial calendar and edit all copy contributed by a team of writers.Provide content strategy and oversight while building a consistent aesthetic standard.Contribute creative original writing and intriguing content.Maintain relationships with product vendors and press contacts.

Leigha Oaks

Leigha Oaks