University of Portsmouth

Marketing Automation Specialist at Defence Health Ltd

New Relic

Senior Demand Generation Manager

Skills: Marketo · Customer Analysis · Demand Generation · Email Marketing · Product Marketing · Customer Relationship Management (CRM) · Salesforce.com · Marketing Automation · monday.com · Solution Architecture · CRM Databases · Customer Journeys · ABM · Digital Marketing · Marketing Technology · Jira · Salesforce Lightning · Marketing Analytics · HubSpot · Marketing Operations

Idea Science

Senior Consultant - Digital | MarTech | MoPS

We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes.

We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’.

Green Hat

Marketing Automation Specialist

Daily Build and execution of Marketing Campaigns
Campaign Reporting on in-market campaigns via Marketo
REST and SOAP API development for integration into third party platforms.
Maintenance of Marketo Instance and campaign health checks
Working with wider Marketing teams to build go to market campaigns for customer acquisition and retention.
Data quality checks via CRM and member database.
Tech acquisition partner documentation to enhance current DHL Marketo platform.

Defence Health Ltd

Automation Campaigns
Integration management
CRM Management of Crimson Database
Data Analytics insights
Platforms used on a daily basis:
Salesforce
Marketo
HotJar
Zapier
Metabase

Crimson Education

Marketing Automation

- Negotiating exclusive campaigns and cashback offers for Quidco and to provide a first class experience for all Quidco consumers.
- Marketing Automation campaigns across various platforms
- Developing new revenue initiatives.
- SEM Campaigns across brands and verticals (PPC, SEO & Social)
- Post Campaign Analysis and Reporting
- Media planning for clients across the Quidco website and Mobile Application.
- Spend pattern and analytical analysis on key dates and trends.
- Client development and retention across numerous verticals and at various levels.
- Working to a sustainable business model to ensure both internal and external KPI's are met.

Quidco

Senior Client Services Manager

- Account Director for Nestle Purina in the EMENA, US and APAC
- Execution of the BuyNow tech platform across all markets
- Post Campaign Analysis and Reporting
- Analytical analysis on all markets on a weekly basis through Google Analytics and Keen
- Managing integration strategies with other marketing verticals including Display and SEM

FusePump Ltd

Director Of Client Services

Rakuten Marketing

Senior Publisher Development Manager

- New Publisher Development - Prospecting and targeting partnerships who can work on an affiliate basis and thus partnering them with the key accounts for a successful relationship.
- Existing Publisher Development - Strengthening the positioning of key brands whom are looking to benefit from the affiliate channel.
- Mobile recruitment - Internal and external recruitment of mobile publishers to help strengthen our clients on mobile and tablet platforms. These publishers would be in the form of applications, sub networks, m-commerce websites as well as display networks.
- Online to Offline - Worked on campaigns with clients across our network to bring a new and more incentivzed channel for clients to engage with their audience with.
- Sourcing Leads - Both Internal and External
- Strategic partnerships

Publisher Development Manager

Feed Management, Pro-active and Re-active response in many aspects of the role, Customer service, providing ad hoc work across departments. Campaign development and execution.

New aspects of my role have included outreaching to new potential partnerships and developing them onto the Rakuten LinkShare network as well as developing smaller brands into a better position to develop more partnerships with clients.

Publisher Development Executive

Reevoo is a price comparison website, which is influenced through the power of consumer reviews.

Key Achievements to date:-
Improved the social media marketing presence, through the use of tools such as twitter and facebook. This helped drive traffic towards Reevoo.com as well as being able to contact consumers on a more personal level. Gained greater knowledge of the online market as well as the SEO and PPC industry. 
Increase in web traffic from twitter to raise our Google ranking. Performed tests on Google Analytics to see what keywords were driving consumers towards Reevoo.com and to tailor blog posts towards the statistics. Worked with programmes such as SQL, Google Trends & Analytics.

Ciaron Zanelli