Lucy Burchell

Lucy Burchell is an accomplished professional with a strong background in the digital strategy, content creation, and eCommerce sectors.

Lucy Burchell holds a BA Hons in Interactive Media Production with a 2:1 from Bournemouth University, and has also studied at Cornwallis School and econsultancy.

Currently, Lucy serves as the Head of Digital Strategy & Enablement at Walgreens Boots Alliance, where she strategically drives digital initiatives and promotes enablement within the organization.

Prior to her current role, Lucy Burchell held the position of Global Head of Content and Engagement - Cosmetics at Walgreens Boots Alliance, showcasing her expertise in content marketing and audience engagement.

With a strong foundation at L'Oréal, Lucy has held various key roles including Senior Digital and eCommerce Manager at Decléor and Carita, Senior Digital Manager at L'Oréal Professionnel, and Digital Manager at L'Oréal Paris.

Lucy Burchell's journey in the corporate world started at L'Oréal where she gained experience as an Assistant Product Manager, Management Trainee, and Marketing Intern, highlighting her diverse skill set and adaptability.

Furthermore, Lucy had the opportunity to work as a Project Manager at TAG Worldwide Inc., which added to her project management capabilities and overall professional growth.

Lucy Burchell's academic achievements, coupled with her extensive experience in digital strategy, content creation, and eCommerce, make her a valuable asset in the industry.