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Rebecca Hufferdine

Principal and Founder at Paper Kite Strategy - Specializing in cultural and consumer-based brand strategy
Chappaqua, New York, United States
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Rebecca Hufferdine is a highly experienced professional with 20 years in consumer research, strategy, and marketing, renowned for her work with global brands like Dove, Vaseline, Knorr, Clinique, Origins, Tiffany, and Jagermeister.

Her expertise lies in deeply understanding consumers, cultures, and generations, and integrating this knowledge with her marketing and business acumen to drive brand positioning, innovation, and communication strategies across various industries and categories.

Rebecca holds a Bachelor of Arts (B.A.) degree in Social Studies from Harvard University.

She is the principal and founder of Paper Kite Strategy and has held key positions in renowned organizations such as Tiffany & Company, Sidney Frank Importing Company, Estee Lauder, Unilever, TNS, and J Walter Thompson.

Tags
business developmentbrand positioningmarketing strategyinnovationmarket researchconsumer insightsbrand developmentglobal brandscommunication strategiesconsumer researchcultural understanding
This public profile is provided courtesy of Clay. All information found here is in the public domain.
This public profile is provided courtesy of Clay. All information found here is in the public domain.