Mike Padilla, a seasoned digital strategist with over 20 years of experience, has been appointed as the Head of Digital Strategy at Toll Brothers, a luxury home builder company. In his new role, Padilla is responsible for driving digital transformation across website optimization, online merchandising, visualization, and business analytics.

Padilla is an expert in user experience, user research, design systems, digital strategy, design operations, mobile strategy, web analytics, information architecture, website optimization, data visualization, and interactive prototyping. In his previous roles as Head of Digital Strategy and User Experience at T. Rowe Price and Vanguard, he helped establish innovation centers and led strategic user experience efforts.

He has also published articles with IBM developerWorks, Oracle, User Experience Magazine, Digital Web Magazine, AjaxWorld Magazine, and Boxes & Arrows. Padilla's mobile app designs have been featured as finalists for the Sencha Touch App contest, the AT&T Open Call Mobile contest, and the Core77 Windows Phone Fast Track Mobile App contest. Padilla is also the inventor of U.S. patent #10,043,216 - "2-D and 3-D Graphical Visualization of Diversification of Portfolio Holdings".

Padilla graduated from Cornell University with a bachelor's degree in mechanical engineering. His expertise and leadership in digital strategy and user experience make him a valuable asset to any organization seeking to revolutionize their digital transformation.

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