Archana Veerabahu is a marketing professional with extensive experience in brand management and customer lifecycle management. She has worked with organizations of all sizes, from small businesses to large corporations, in various industries such as retail, e-commerce, and telecom. Archana's areas of expertise include marketing communication, digital marketing, analytics, product portfolio management, pricing, and marketing research. She recently completed a course in sustainability and food systems thinking, which sparked her interest in contributing to sustainable projects and enterprises. Archana holds a Master of Business Administration degree from Saïd Business School, an undergraduate degree in Instrumentation, and a postgraduate diploma in Marketing from XLRI Jamshedpur.

In the past, Archana has worked as an independent marketing consultant at X-Leap, an Assistant Professor at Welingkar Institute of Management, and in various roles at airtel, including Management Trainee, Territory Sales Manager, Zonal Sales Manager, and Marketing Manager. She has also worked as a Digital Marketing Manager at Weddingz.in and in Marketing at Reliance Brands Limited. Archana has technical skills in Excel, SQL, Python, Google Ads, Facebook Ads, and Adobe Campaign Manager.