Michelle Swanston is a highly experienced executive leader who has worked in the advertising technology, Over-the-top (OTT) and identity resolution landscape. Her background is in Kinesiology and Exercise Physiology, which has helped her specialize in Operations Management, People Management, Project Management and Client/Partner Development.

Michelle has held executive positions in various organizations, including TransUnion, where she served as Chief Client Officer, SVP of Operations, and VP of Operations, and Full Eclipse Entertainment Group, where she was the Director of Operations. She also worked as an Exercise Physiologist at St. Francis Hospital and Medical Center and Western Connecticut Health Network (WCHN).

Currently, Michelle is the VP of Customer Success & Data Marketplace - Media & Entertainment Vertical at TransUnion. Her expertise and skills in operations management, client relationship building, and project management have significantly contributed to her success in these roles.