Amanda Horton-Mastin

Amanda Horton-Mastin is a passionate advocate of harnessing creativity for driving positive change and believes in business as a force for good.

With a background in B Corp, Amanda is currently the CEO at Semble and ActionFunder, striving to provide solutions for companies aiming to activate their purpose and engage with communities.

She emphasizes the impact of small grassroots initiatives, such as those supported by Semble's 'tech for good' platform, ActionFunder, which facilitates funding and tracking of community projects aligned with businesses' values.

Amanda excels in creating impactful campaigns focusing on social action and environmental causes, collaborating with companies to amplify their purpose, as seen in projects like Backyard Nature and Outdoor Classroom Day.

Her academic journey includes studying Maths, Physics, and Chemistry A levels at North London Collegiate School, followed by pursuing a BSc and PhD in Chemistry at the University of Nottingham.

Prior to her current roles, Amanda held leadership positions at Arcadian Wines Ltd, Girl Effect, Global Partnership for Education, and played various key roles at Comic Relief, demonstrating a diverse and extensive professional background.