Ivan Palmer is a renowned figure in the world of Word of Mouth and Social Marketing with over three decades of experience. As the founder of the UK's first award-winning agency, Palmer has helped various brands understand how social customer engagement can best achieve their business and marketing objectives. With an education in English & American Literature from the University of East Anglia, his professional journey started with Creative Group Head at WWAV Rapp Collins - London, followed by Creative Director at MHA Carlson, and Executive Creative Director at Joshua. Besides, he has founded both Wildfire and the Walnut Tree Agency, where he also served as the CEO. Palmer's invaluable experience and strategic vision have earned him multiple awards over the years, making him a go-to person for brands looking for innovative social media strategies to engage with customers.