Kriscel Santoyo is a highly accomplished marketing professional known for her expertise in digital marketing and brand management. A graduate of De La Salle University with double majors in Marketing Management and Mass Media, she pursued her Master of Business Administration at Ateneo Graduate School of Business. She launched her career as a Management Trainee for Supermalls Management In-Training Program (SMITPro) at SM Supermalls, where she later served as Marketing Officer and Marketing Manager. She then moved to adobo magazine, where she worked as Senior Marketing Manager, before taking on the role of Digital Marketing Lead at Ford Motor Company.

Kriscel is recognized as a key influencer in the marketing industry, and her contributions have earned her recognition from several organizations, including the Philippine Association of National Advertisers (PANA). Her expertise spans brand management, digital marketing, social media, content creation, and consumer insights. She is also an expert in event planning, promotion, and communication.