Laura Pappas

Laura Pappas is a curious and scrappy professional with a strong entrepreneurial spirit and a data-driven approach. She is a SaaS pacesetter known for her innovative mindset, team leadership skills, and ability to streamline processes for employees and customers.

With a background in Product Design and Product Development, Laura excels at driving business growth by leveraging insights from consumer engagement, market analysis, and user experience research. She specializes in defining business models, creating value propositions, and developing strategic roadmaps based on data-driven go-to-market strategies.

Having studied at prestigious institutions like Columbia Business School, London Business School, and UC San Diego, Laura has a solid educational foundation. Her professional experience includes key roles at xMatters, inc, Sound Goods, Avalara, Zendesk, Swirl, and Capgemini, where she has honed her skills in product marketing, competitive intelligence, strategy consulting, and content strategy.

Laura has a proven track record of collaborating with cross-functional teams and stakeholders such as Engineering, Business Operations, Sales, Legal, and Finance to drive results in high-pressure, fast-paced environments. She has expertise in owning P&L, managing budgets, analyzing performance metrics, and delivering comprehensive reporting to support informed decision-making.

Laura Pappas is a seasoned professional with a diverse skill set that spans across product management, marketing, strategy, and team leadership. Her experience at various organizations and her educational background make her a valuable asset in the SaaS industry.